Learn how to celebrate prominent competitions and title matches. Get the most out of sportsbook promotions for major football events with these tips.
Despite last year’s news that the premier league will be banning gambling sponsors on shirt fronts from 2026/2027, online sports betting sites will still be very much in play. Online sportsbooks will still be a major part of any major football tournament or championship, as these are the most popular times for them.
Each of these websites employs its unique methods to celebrate and promote events in various ways. However, with a multitude of sportsbook sites entering the scene, finding the best online casinos and offers for you during major football events can be quite a challenge.
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Major Football Events
Before taking a look at how sites celebrate football tournaments and champions, let’s have a rundown of what events are the most popular:
- FA Cup: In existence for over 150 years, it is the oldest national football competition in the world. It is one of the biggest sporting events of the year for the UK and provides a huge draw for sportsbook players around the world, as UK football clubs are popular on an international scale.
- Premier League: Taking the top 20 teams from across the UK, the Premier League provides football competitions at the highest level. This top-level tournament can cause massive upsets and surprises. We all remember Leicester taking the victory in 2016.
- FIFA World Cup: This is the big one that the whole world is gunning for every four years. The fact that it doesn’t run every year and that it includes most of the world means that online casinos tend to ramp up the celebrations for this one.
- European Championship: While maybe not as massive as the World Cup, the European Championship is still a huge draw for sure. It’s also only hosted once every four years, so this helps build the anticipation. Many online casinos have customers all over Europe, and this is usually a great event to fire on all cylinders when it comes to celebrations and rewards.
- Champions League: This yearly European tournament is almost a blend between the European Championship and the Premier League. Hosting the top football teams from around Europe means that this is an event that bookies can’t resist.
- Rivalries: Whether it’s Celtic vs. Rangers or Liverpool vs. Man UTD, bookies love adding fuel to the fire of long-lasting rivalries. Rivalry matches like El Clásico always draw in big crowds, and bookies will happily throw in a good promotion or two to get the spirits going.
Online Casino and Sportsbook Promotions
There are lots of ways that online casinos and sportsbook sites celebrate major football events, but the most prominent way is through marketing campaigns and promotions. These are typically on-site and can either change daily or remain fixed throughout the entire event. Below are some of the most popular sports-playing promotions that you can expect to find during major tournaments and championships.
Free Stakes
Online sports bookies love giving out free gambles during the big fixtures. These act as vouchers that can be used on your play slip instead of real money. They may sometimes have conditions attached to them, such as minimum odds and an expiry date, so be sure to double-check the small print before claiming one.
Odds Boosts
When shopping around for a new sportsbook provider, the first thing most people look at is the odds. Are they better than the rest? Well, bookies are always competing against each other, and that counts even more so during championship tournaments. That’s why they often increase the odds during these events for special markets and usually on underdog fixtures.
Market-Specific Gambles
Instead of getting boosted odds on a specific pool, you might be offered another deal. This could be a bonus, a free stake, or something unique to the site you are playing at. You will usually be granted such a promotion a short time after the match has finished so that all punts can first be resolved.
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Increased Loyalty Rewards
Many online casinos run loyalty programmes that can, for example, earn you loyalty points as you deposit and play. During certain events or for certain risks, the rate at which you receive these points can increase. These points can be accumulated and usually traded for some casino goodies such as bonuses, free spins, or stakes. Just keep in mind that loyalty programs can vary wildly from casino to casino.
Campaign Calendar
A campaign calendar may be more common during the biggest events, such as the World Cup and the European Championship. Don’t be surprised to see them at other major tournaments, however. These provide a forecast of upcoming promotions during the tournament. You can, therefore, see what promotions and rewards are coming on a specific date. Campaign calendars are great as you get to plan around the offers that suit you the most.
Tips for Getting the Most Out of Football Events
In addition to looking out for different ways casinos celebrate tournaments, there are a few things to keep in mind. It is easy to get carried away with the celebrations, especially as a tournament ramps up towards the finals. In any situation, we would always recommend following these tips:
- Manage your bankroll: This goes for any time you place a gamble. Know your budget and stick to it. Don’t be tempted to go beyond your bankroll despite different sites advertising various enticing deals. You can always set yourself a deposit or stake limit, usually found within the account settings of your gambling account.
- Always look for promotions: When you’ve got your budget all straightened out, it’s best to look for ways to get the most out of it. Do some window shopping and see what different sites are offering. Don’t make the mistake of depositing to claim one offer only to find another offer more suitable to you afterwards. On the other hand, always make sure to read the terms and conditions of any promotion. They may ask for a minimum stake amount or that you place your punt on a specific event.
- Check the odds: As with looking out for promotions, you should do the same for the odds being offered at various sportsbook sites. Remember, when you see odds boosts, they are limited-time promotions, so the odds won’t always look that good. Many sites may have the same odds, but some have better odds than others.
Licensed sites
Before you register an account and deposit any funds, you should always check the licenses of any online casino or sportsbook. Being licensed by a gambling authority means that the site is operating legally and is regularly audited for fairness and online safety. Authorities such as the UKGC and MGA are highly regarded and widely used gambling bodies that have the power to grant and revoke gambling licenses. If a site doesn’t have a license from a respected gambling authority, it’s best you back away immediately.
Final Thoughts
In summary, online casinos and sportsbooks are key players during major football tournaments and championships. They entice players with promotions like free stakes, odds boost, and loyalty rewards. Responsible gaming is vital; set budgets, compare promotions, and check odds. Opt for licensed sites for safety and fairness. Explore the excitement of football festivities while keeping a watchful eye on responsible gaming practices. For a deeper dive into the world of online casinos and sportsbook promotions, consider exploring the sources mentioned in this article.